This is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Abu Dhabi and therefore I need feedback from (you) the consumers. Please answer the q’s honestly because every tick counts and therefore it would be re-considered when analysing the data and opening a successful ice cream shop.
1. Male/Female

2. Do you like ice cream? (if no then thanks 4 taking your “time” in completing the questionnaire)
Yes
No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don’t Mind….

5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1 being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)

6. Do you like (ice cream) toppings? (if no please go to question
Yes
No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display

11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on2 q 14)
Yes
No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

14. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Dairy King
Ice Cream R Us
Other? (please specify)

17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry’s
Hagan Daz
London Diary
Other? (please specify)

18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them? (NO NEED TO ANSWER THIS ONE!)
Yes
No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1’s are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc….)

24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don’t live in Abu Dhabi then imagine it as Rands or your country’s currency)
1-5 AED
6-10 AED
Other? (please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED
16-20 AED
Other? (please specify)

Thanks so much!! (*,)
OMG- the questions had to be long i had 15 questions at first and my Business Studies teacher wasn't impressed because since it's Business I had to include questions based on the 4 P's of the marketing mix. Thanks anyways love mwaaa*

i think i know why you didnt get any answers polls and surveys tend to liketo answer short easy questions and then move on to the next I am goin to give this a try but I have a short extention span too…lol

yes i like ice cream

rocky road

soft

sherbert

yes i like toppings

i like nuts

a clone

impulse

once a month

disp[lay

rarely

no

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This is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Abu Dhabi and therefore I need feedback from (you) the consumers. Please answer the q’s honestly because every tick counts and therefore it would be re-considered when analysing the data and opening a successful ice cream shop.
1. Male/Female

2. Do you like ice cream? (if no then thanks 4 taking your “time” in completing the questionnaire)
Yes
No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don’t Mind….

5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1 being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)

6. Do you like (ice cream) toppings? (if no please go to question
Yes
No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display

11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on2 q 14)
Yes
No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

14. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Dairy King
Ice Cream R Us
Other? (please specify)

17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry’s
Hagan Daz
London Diary
Other? (please specify)

18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them? (NO NEED TO ANSWER THIS ONE!)
Yes
No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1’s are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc….)

24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don’t live in Abu Dhabi then imagine it as Rands or your country’s currency)
1-5 AED
6-10 AED
Other? (please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED
16-20 AED
Other? (please specify)

Thanks so much!! (*,)
THANKS SO MUCH!! it means so much 2 me. Thanks a mil.
1. Male
2. Do you like ice cream? Yes
3. What kind of ice cream do you prefer?
Normal (ice cream) 1
Sundae 2
Sherbet
Gelato (Type of Italian Ice Cream) 3

4. Do you prefer your ice cream soft or hard?
Soft 3
Hard 1
Don’t Mind…. 2

5. What is your favourite ice cream flavour?
Vanilla 1
Chocolate 2
Strawberry
Caramel 3
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify) Cherry 4 and malt ball 5
6. Do you like (ice cream) toppings? Yes
7. Which toppings do you prefer from the list below?
M&Ms 1
Flake
Sweets 4
Nuts
Coconut 3
Marshmallows
Whip Cream
Dried Fruits
Sauces: caramel 2

8. What do you prefer to have your ice cream in?
Cup
9. What makes you buy an ice cream?
Other? temperature outside
10. Do you prefer choosing your ice cream from a menu or a display?
Display
11. How often do you eat ice cream?
When the weather is hot?
12. Would you be interested in promotional offers in an ice cream shop?
Yes
13. If yes, what kind of promotions would most appeal to you as a consumer?
Buy 1 get 1free
14. Which type of promotional adverts catch your eye?
Billboards
15. In what way do they appeal to you? Image and brand recognition
16. What business name do you think would be most suitable and appealing for the new ice cream shop?
The Homemade Ice Cream Korner T H I C K
17.Currently,what is your favourite ice cream brand?
Ben and Jerry’s
18. Why is this brand your favourite brand? Great flavor mixes
19. Where do you normally buy ice cream? Grocery Store
20. What items would you like sold in an ice cream shop?
Cakes/Cookies 3
Hot Beverages 1
Cold Beverages 2
21. Do you think that a play area would be suitable for children in order to attract a lot of them?
No
22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop?
50’s Diner/ malt shop
23. According to you, what thing are needed to provide a good service to the customers?
Good customer service 3
Cleanliness 1
Quality of the products 2
24. How much are you willing to pay for a small ice cream cup/cone?
1-5 AED
25. How much are you willing to pay for a medium ice cream cup/cone?
4-8 AED
26. How much are you willing to pay for a large ice cream cup/cone?
8-14 AED
Source(s):
Home made is best

This is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Abu Dhabi and therefore I need feedback from (you) the consumers. Please answer the q’s honestly because every tick counts and therefore it would be re-considered when analysing the data and opening a successful ice cream shop.
1. Male/Female

2. Do you like ice cream? (if no then thanks 4 taking your “time” in completing the questionnaire)
Yes
No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don’t Mind….

5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1 being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)

6. Do you like (ice cream) toppings? (if no please go to question
Yes
No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display

11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on2 q 14)
Yes
No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

14. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Dairy King
Ice Cream R Us
Other? (please specify)

17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry’s
Hagan Daz
London Diary
Other? (please specify)

18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them? (NO NEED TO ANSWER THIS ONE!)
Yes
No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1’s are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc….)

24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don’t live in Abu Dhabi then imagine it as Rands or your country’s currency)
1-5 AED
6-10 AED
Other? (please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED
16-20 AED
Other? (please specify)

Thanks so much!! (*,)
i know wandawoo and im so sorry 4 that BUT you can copy and paste it into your Details responses and just cut some bits out. thanks though
1. Female

2. Love it!

3. 1-Gelato
2- Normal
3-Sherbert

4. Soft

5. Chocolate
Rocky Road
Cookies and Cream
Strawberry
Vanilla

6. Yes

7. M&Ms!!!

8. Cup

9. Impulse Purchase (unplanned/spontaneous buying)

10. Display

11. Everyday

12. Yes

13. Discount offers! 25% off

14. Billboards

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

Pictures, bright colors, things that pop out to the eye.

16. Scoop Mania
Scoop of Heaven
-those two both work, they’re cute names.

17. Dreyer’s!

18. They always have very good quality ice cream.

19. Mall, McDonalds, or the grocery store.

20. Chocolates-3
Cakes/Cookies-2
Sweets-4
Crisps -6
Hot Beverages-5
Cold Beverages- 1

21. No

22. Modern Style, Fashion/Hollywood, or random bright colors.

23. Good customer service-1
Cleanliness-3
Quality of the products-2
Attendance (how quick your order is taken etc….)-4
[I think attendance falls under customer service...]

24. How much are you willing to pay for a small ice cream cup/cone?
about 3 american dollars MAXIMUM.

25. How much are you willing to pay for a medium ice cream cup/cone?
$5 max

26. How much are you willing to pay for a large ice cream cup/cone?
$6 max

Style with a Hint of the Exotic” Designer Woven Animal Patterned Pillow Set For your consideration, one set of custom made pillows made from elegant designer fabrics. Each pillow measures 13″h x 24″w. This set was custom made in our design studio / workroom and reflect the highest quality in workmanship, design and care. This custom designer pillow set is offered at a price that represents a discount on the labor-only cost. The designer fabrics used in these two pillows are of a designer woven Leopard Pattern and a deep black Velvet with an elegant look and feel. The front side of the pillows feature a classic animal pattern in an appealing and substantial weave, while the back of the pillows are of a complimentary solid color designer Velvet. The photos are very representative of the color but do not show the depth of the texture, the thickness or the exquisite feel of this elegant fabric. The Pillows are trimmed with cord and a designer tassel that was hand selected to add to the exotic luxury of this set. We purchased this fabric at nearly half of the designer-only retail price and are offering this wonderful pillow package at a price that reflects that. Always be assured that unlike our competition, our clients benefit from our diligence, our designer-only trade relationships and in our fabric purchasing skills. The Fabrics The designer fabrics used in these two pillows are thick and luxurious fabrics, very rich and strikingly exotic. The front side of the pillows feature a deeply textured Designer-Only Woven fabric that is sold exclusively to-the-trade for over $120 retail per yard, while the back of the pillows are made of a black Brunschwig & Fils Velvet that retails for $250+ per yard and is again, available only through designers. The photos are very representative of the color but do not show the depth of the texture or the exquisite feel of these fabrics. . The designer fabrics used in this pillow set are an exquisite

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2-Piece Set Combo with briefcase and 21 carry-on rolling luggage,3 Interior pockets,Strong, modern construction design for extra durability,Ball bearing in-line skate wheels with corner protection,Leatherette handles and touch points for style, comfort

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he questionnaire is ONLY 25 questions

2. Do you like ice cream? (if no then thanks 4 taking your “time” in completing the questionnaire)
Yes
No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don’t Mind….

5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1 being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)

6. Do you like (ice cream) toppings? (if no please go to question
Yes
No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display

11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on2 q 14)
Yes
No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

14. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Diary King
Ice Cream R Us
Other? (please specify)

17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry’s
Hagan Daz
London Diary
Other? (please specify)

18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them?
Yes
No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1’s are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc….)

24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don’t live in Abu Dhabi then imagine it as Rands or your country’s currency)
1-5 AED
6-10 AED
Other? (please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED
16-20 AED
Other? (please specify)

Thanks so much!! (*,)

2) Yes
3) Gelato, Sundae, Normal
4) Hard
5) Mocha, Cookies & cream, Chocolate
6) no
Waffles
9)Flavour
10) Display
11) 2-5 times a week
12) Yes
13) Buy 1 get 1free
14) Posters in outlet stores
15) A juicy image that would convey the great flavour
16) Scoop Mania ( its dairy not diary)
17) Cold stone (in Festial City and Outlet mall in Dubai) but if to choose from the ones you mentioned I’d go for London Dairy.
18) because u first get to choose the ice cream flavour then all the stuff you want to have inside your ice cream by your own taste…
19) Mall
20) Cold Beverages
Cakes/Cookies
Chocolates
Sweets
Crisps
Hot Beverages
21) Yes but it would make many adults (that dont like kids, like me) runaway from there
22) Modern Style
23) Quality of the products
Cleanliness
Good customer service
Attendance
24) 6-10 AED
25)11-15 AED
26) 16-20 AED

Welcome… I always take part in surveys and love to do that specially since I am an Ice-cream mania

This is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Abu Dhabi and therefore I need feedback from (you) the consumers. Please answer the q’s honestly because every tick counts and therefore it would be re-considered when analysing the data and opening a successful ice cream shop.
1. Male/Female

2. Do you like ice cream? (if no then thanks 4 taking your “time” in completing the questionnaire)
Yes
No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest)
Normal (ice cream)
Sundae
Sherbet
Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (soft ice creams are usually the machine 1s e.g 1s at McDonalds)
Soft
Hard
Don’t Mind….

5. What is your favourite ice cream flavour? (please RANK favourite 5 preferences, 1 being the most favourite 5 being the least)
Vanilla
Chocolate
Strawberry
Caramel
Peppermint
Fruit Flavours
Butter Scotch
Other? (please specify)

6. Do you like (ice cream) toppings? (if no please go to question
Yes
No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option)
M&Ms/Smarties
Flake
Sweets
Nuts
Coconut
Marshmallows
Whip Cream
Dried Fruits
Sauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)
Cup
Cone
Waffles
Crepe
Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)
Flavour (Taste)
Price
Texture
Brand Name?
Impulse Purchase (unplanned/spontaneous buying)
Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?
Menu
Display

11. How often do you eat ice cream?
Everyday
2-5 times a week
Rarely
When the weather is hot?
Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on2 q 14)
Yes
No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option)
Buy 1 get 1free
Free (ice cream) toppings
Discount offers! 25% off
Other? (please specify)

14. Which type of promotional adverts catch your eye?
Billboards
Magazine Adverts
Newspaper Adverts
Posters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font colour, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop?
Scoop Mania
Scoop of Heaven
Dairy King
Ice Cream R Us
Other? (please specify)

17.Currently,what is your favourite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices)
Baskin Robbins
Ben and Jerry’s
Hagan Daz
London Diary
Other? (please specify)

18. Why is this brand your favourite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)
Cinema
Corner Shop
Ice cream stands
Beach
Mall
Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest)
Chocolates
Cakes/Cookies
Sweets
Crisps
Hot Beverages
Cold Beverages
Other? (please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them? (NO NEED TO ANSWER THIS ONE!)
Yes
No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to you in an ice cream shop? (please only choose one option)
Plain Design
Modern Style
Ethnic Themes-Islamic?
Different plain random colours
Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers? (please rank in order which 1’s are the most important to you 1 being the most important)
Good customer service
Cleanliness
Quality of the products
Attendance (how quick your order is taken etc….)

24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don’t live in Abu Dhabi then imagine it as Rands or your country’s currency)
1-5 AED
6-10 AED
Other? (please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?
6-10 AED
11-15 AED
Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?
11-15 AED
16-20 AED
Other? (please specify)

Thanks so much!! (*,)
THANKS SO MUCH GUYS!! I mean it. Hope you all have a nice and chilled weekend. Thanks so much once again.

1) Female
2) Yes
3) Normal
4) Don’t Mind
5) 1:Coffee, 2:Peppermint, 3:Vanilla, 4:Cookies & Cream, 5:Strawberry
6) Yes
7) M&Ms
Cone
9) Flavor
10) Display
11) Once Every Week
12) No
…………………….
14) Billboards
15) Bright Colors & Bold Fonts
16) Scoops In Heaven
17) Ben & Jerry’s
18) Wide Variety Of Flavors
19) My College Campus
20) 1: Cold Beverages, 2: Sweets, 3: Cakes/Cookies, 4: Chocolates, 5: Hot Beverages, 6: Crisps
21) No
22) Modern Style
23) 1: Quality, 2: Cleanliness, 3: Customer Service, 4: Attendance
24) 1-5 AED
25) 3-6 AED
26) 5-9 AED

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